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01 Brand Strategy

Version 1.0 | September 2024

About us

At Reaktor, you'll find one of the highest performing software development cultures on the planet, creating custom digital products for leading companies around the globe, at scale. Our clients look to us to not only deliver digital products of the highest order, but better ways of working as well. We believe that how we work enlightens what we deliver; we help our clients build the teams and processes they need to run with the best digital natives. We're known for embracing autonomy, optimizing for speed, and meticulously building the most high-performing multidisciplinary teams that get to the heart of what matters.

Whether it's using AI to reduce flight emissions, taking shipping supply chains from the sea into the cloud, enabling the latest sneaker drop, or saving precious time by delivering groceries to your doorstep, we're making life's most essential services work, better and better, for people everywhere.

Our Vision

To create category-defining digital products and services for and with our clients.

Together with our clients, we create custom digital products and services with better fit for purpose, better end-user experience and better technical implementation. Products, that set category standards.

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Our Purpose

To push at the edge of what's possible

Reaktor is here to challenge the status quo, look forward and shape what's next. The world isn't going to get better from a single piece of software but from new ways of working, thinking outside the box, and constantly iterating. We are doing our part by making everything we work on a little bit better. Pushing at the edge for what's possible. Raising the bar for what's 'better'. Everyday and in everything we do.

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Our Positioning

We build remarkable digital products while, at the same time, teaching our clients to build well-functioning, digitally-minded teams.

Unlike many of our peers, we deliver two kinds of value. As we go about innovating category-defining new solutions, experiences, and approaches, we strive to seed a cultural change within the client's digital organization that goes beyond agile and will bear fruit long after we're gone.

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Our Brand Core

Culture of Better

We believe how we work enlightens what we deliver. Everything we do is rooted in the idea that whatever we're doing today, we can do it better tomorrow. That one simple idea enables us to solve mission critical challenges for - and with - our clients. It lets us ask questions others are too afraid to ask, work faster and smarter, and launch products flawlessly out in the world. It lets us partner deeply with our clients, making their challenges ours.

We call it a Culture of Better. It is a humble acknowledgement that we are never perfect and the collective desire to grow and to keep challenging the status quos, whether they're our client's or our own.

Internally

It means an honest commitment to self-appraisal and iterative improvement. It demands of us an earnest inward focus, as well as an institutional responsibility to enact timely changes when appropriate.

Externally

It means focusing on building measurably better products that get to the heart of what matters - while continuing to innovate better ways of working.

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Principles

Our Guiding Principles

Get to the Heart of What Matters

We ask brave questions that enable bold leaps forward. What we bring to the table is no pretense but both EQ and IQ to solve tough technical and human challenges. This enables us to build products and services of the highest order for and with our clients. We do this by overstepping our responsibilities with the client's best interest at heart. Because we care about the outcome.

Consider It Done

We deliver. Period. We make a measurable, tangible impact on our client's organization with a track record to show. Reaktor's teams are optimized for speed, and our design and development disciplines work as one with shared goals. This enables us to deliver fast, often, and in exceptional quality, creating an optimal product-market fit through rapid iterative product development.

Never Settle

We continuously shake up old ways of thinking and operating. Reaktorians are curious thinkers and doers who love to learn, experiment, and share. We help our clients identify areas to improve and adapt the most fitting practices and ways of working, consistently improving the client's productivity.

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Our Brand Story

The Culture of Better Manifesto

In this world, there are people who always wonder.. what if, and why not? These are the people you find here at Reaktor, those born with a drive to challenge the status quo, look forward and shape what's next. Those who know that it takes adventurous thinking, new ways of working, and continuous iteration to make the world better.

Today, when you come to Reaktor, you'll find one of the highest performing software development cultures on the planet, creating custom digital products for leading companies around the globe, at scale. At the same time, we strive to seed a cultural change within the client's digital organization that goes beyond agile and will bear fruit long after we're gone. Whether it's using AI to reduce flight emissions, taking shipping supply chains from the sea into the cloud, enabling the latest sneaker drop, or saving precious time by delivering groceries to your doorstep, we're making life's most essential services work, better and better, for people everywhere.

As trailblazers in agile software development, where most companies saw walls, we saw opportunities. Everything we do is rooted in the idea that whatever we're doing today, we can do it better tomorrow. That one simple idea enables us to solve mission critical challenges for - and with - our clients. It lets us ask questions others are too afraid to ask, work faster and smarter and launch products flawlessly out in the world. It lets us partner deeply with our clients, making their challenges ours.

Many companies might be tech, or process-first. But at Reaktor, everything we do is people-first. Our secret sauce is a culture grounded in Nordic values: we care, we embrace autonomy, continuous learning and sharing, self-empowerment, and teamwork. We call it a Culture of Better. This attracts people who are a magical balance of EQ and IQ, humility and brilliance. The intellectually brave come here from all over the world to grow into even better versions of themselves and do the best work of their lives.

The world isn't going to get better from a single piece of software but from new ways of working, thinking outside the box, and constantly iterating. We are doing our part by making everything we work on a little bit better. Pushing at the edge for what's possible. Raising the bar for what's 'better'. Every day and in everything we do.